Wednesday, May 23, 2007

On Net Neutrality: What’s the debate about and why does it affect us?

On May 2, The New York Times offered one of the most oversimplified explanations of Net Neutrality that could exist in this complex debate between the advocates of “Internet freedom” and the service providers who give users access to the Web. They wrote:
“Net neutrality” is a concept that is still unfamiliar to most Americans, but it keeps the Internet democratic. Cable and telephone companies that provide Internet service are talking about creating a two-tiered Internet, in which Websites that pay them large fees would get priority over everything else. Opponents of these plans are supporting Net-neutrality legislation, which would require websites to be treated equally. (click here for full text)
The editorial goes on to describe senate legislation that would prohibit Internet providers from creating such a “two-tiered” Internet, and encourages all legislators who care about the World Wide Web and its users to hop onboard. The way the editorial board at the Times articulates the debate, drenched in the language of democracy and equal opportunity, how could anybody possibly mount an argument against them? Net Neutrality is democratic, thus everyone who opposes it is fascist and un-American. It isn’t the most balanced or informed view, but the implications the paper alludes to are accurate enough. They are a worst-case scenario in the fight over government regulation of the Internet versus its potential domination by greedy corporate powers. Either way, both sides predict the similar outcomes if either is let to win: the free and innovative spirit of the Internet, so essential to its success in fostering business and otherwise, will suffocate and die.

Where did this debate come from? Why now? Apparently, this conflict didn’t exist before 2004, when the FCC got rid of their nondiscrimination safeguards that were put in place 25 years ago to ensure that customers weren’t taken for a ride by their cable or telephone providers. Subsequently, the door was left open for the network providers (in our case Comcast, Verizon, et al.) to increase their share of the broadband market, most of which has been going to web based businesses and content providers who benefited from the free and open nature of the Web, rather than those cable and telephone companies that provide access. Those content providers and web based businesses saw this situation and said to themselves, “Uh oh. Comcast could to try and control access the Internet to make more money for themselves. We need a law to stop this.”

Suddenly the future of the Internet has been put into question. Will the Internet be regulated by the government to stop corporate control and abuse? Or will the government take a hands off approach, leaving network providers free to break the Internet into tiers based on the level of fees paid by users? Or will it stay basically the same?

Before I choose a side to lambaste, I should first briefly layout the arguments from both sides. The advocates of Net Neutrality define their slogan as the very principle that makes the Internet a force that has revolutionized our tiny blue planet. Currently, the control over the World Wide Web lies with its users, the “edges” of the network as Vinton G. Cerf, Vice President and “Internet Evangelist” for Google calls them. In this way the Web is decentralized, free for innovation and creativity, and its power is vested in the common people that make up the majority of its users – a very democratic principle they like to emphasize. Network providers, on the other hand, represent the real possibility that this free and open Internet might be put in jeopardy, as these corporations are capable of tactics that could strip away open access to the Web, in favor of greater returns through toll like fees. Google VP Cerf put it this way in his testimony to the Senate Judiciary Committee on this issue last summer, “[A] clear and present danger…confronts us: replacing the open and innovative Internet owned by the many, with a closed and proprietary system controlled by a few.”

The side representing the interests of the network providers, on the other hand, say this has all been blown way out of proportion, and that placing such regulations on the network providers would in effect bring about the same consequences the “net-neutralizers” are trying to avoid. They call the Net Neutrality position a solution that is looking for a problem. In the same senate debate I alluded to earlier, Walter McCormick, the President and CEO of the US Telecom Association had this to say:

I would like…to advise caution in the so-called ‘net neutrality’ debate… Consumers today have – and will continue to have – the freedom to call or e-mail whomever they choose, and to visit any legal website without being blocked, without their service being impaired or degraded….The notion that Congress should rush to regulate the Internet – in anticipation of a problem that may never manifest – is dangerous. This extreme position would not preserve the free and open Internet we enjoy today, it would certainly stifle its future development and growth. (click here for full text)

To Verizon and Comcast and the rest, the question is less about them as a threat to a free and open Internet, but more about their right to develop and grow as companies in their markets. (And to dominate them if they should so choose, but promise not to, of course.) But, the question of net-neutrality is parsed down to this: The Internet should be free and open for who? Everyone is the popular answer, and the right one in the generally vacuous world of ethics. But in our reality, and a basic principle of economics, not everybody can have an equal share.

So what’s the best choice? Network providers have pledged – and continue to pledge – their allegiance to the American values of open markets and freedom of speech and all that jazz. Their position is that they are just as much a part of the American dream as the Joes they provide Internet access to. I agree, they started out small just like every other small business who makes a buck off the web, and they made it big. More power to them. But in the end it comes down to responsibility. Stan Lee said in Spiderman or something (sorry for using this, but it’s too easy), that “with great power comes great responsibility.”

And in this case, those with the greatest power to do the most damage – Verizon, Comcast et al – their responsibilities lie with their investors, and not necessarily with the consumer or small businesses like Raphael Webscapes, LLC. For this reason we support Senate legislation to keep the Internet free and open for those of us on the “edges of the network,” rather than those companies who would seek to be its center.

For more information on how to help keep the Internet free click here.

For a full text of the Senate debate click here.

Monday, January 08, 2007

Return To Raphael Webscapes: Lessons in Minimalism, Multi-tasking, and Smiling Babies.

“The server’s down! The server’s down! The-server-is-down!”

These three words (or four depending on how you parse them) can mean death for a web design office as sure as a ruined batch of chocolate will make the Keebler elves cry. It wasn’t even an hour into my first day back when the announcement came from the front room. Sharon couldn’t turn on the server without it beeping at us apologetically and letting a sigh from its fan as if to say: “Poke me all you want, humans, I ain’t getting up!”

Images of similar technological catastrophe sprang to mind: The New York City black out, Chernobyl, Ashlee Simpson’s performance on SNL, these perhaps a bit more dire than the situation we found ourselves in. Either way, we were at an impasse: without the server we had no files, and without our files we couldn’t build websites.

Not to worry! In the background as I had been pacing around in circles mumbling “Server down…server down…server down,” Barbara and Sharon were busy hooking up the backup server. Fifteen minutes from the time our sleepy server pooped out to my final unnecessary outburst of “Oh why? Why do we suffer so?!” Barbara had us up and running again. Relieved and slightly embarrassed, I sat down and began working quietly. It was good to be back.

In the three years since I last worked here, Raphael Webscapes (RW) has fluctuated in size and furniture positioning, but it’s still the same place I remember before leaving (in my case, to pursue the time honored tradition of breaking my parents’ economic spirit through expensive education). We have a few more Mac’s and less PC’s, our programs are newer and more sophisticated, our sites are still clean and darn good looking – up to 125 sites from the sixty I knew of when I left, I was surprised to find out. And of course, Barbara still seems to wear the office’s telephone as a stylish addition to her daily ensemble.

Where before we were split between two of the three rooms in the office (the furthest third room being for lunch and other mealtime enjoyment) we now work in one. Behind me, Barbara fields the steady stream of customer calls and solicitations for time-shares in Morocco as she sifts through mountains of e-mail. To my right beyond a potted house plant Sharon designs a page for a designer dress outlet, and next to her Bob is prepping our new corporate site for its final launch. Elena, Sharon’s baby girl and the newest and cutest addition to the RW team, burbles and laughs from her Kick-n-Play mat. XPN plays nonstop from our spunky GE radio.

My time at RW has been short, as I’m between having returned from a 6-month stint in South East Asia and going back to school, but I’m happy to say it didn’t lack action. If anything the dynamic created here can aptly be compared to a controlled experiment in painting a room by exploding paint cans. Somehow, much of the time through dedicated trial and error, things work out. But that’s the soul of design isn’t it? Creativity forged through hitting a wall and then trying something else (large corporations call it R&D).

In my case I experimented in using common sense simplicity when creating the structure of a site. Like so many other technology dorks, when I see a new way of using a technology I want to go out and use it! So, while doing an update for Haddonfield’s First Night website I saw how Bob had used PHP to shrink a large site like First Night into intuitive and easy to navigate sections (which saved me much appreciated time during updates). Predictably, I chomped at the bit to try out the new technique on a project I was working on for Barbara. The only difference between the two was that First Night uses dozens of pages of code and hundreds of words worth of copy. Comparatively my project may have required about seven pages of code and 300 words of copy.

What resulted was nice, clean looking site, where the plumbing behind it was a tangle of unnecessary includes and dangling string queries. To continue my paint can metaphor, the walls looked fine, but I used C4 explosive where a simple paint brush would have sufficed. In the end, Barbara pointed out my mistake, being careful not to insult my delicate sense artistic and engineering brilliance, and we were able to put together an elegant and simple product that I’m proud to have designed.

Seven years in the design biz had taught the company one essential nugget of operational truth, as Barbara puts it: “Minimalism doesn’t mean less work, it just means doing it the right way.”

With the new year upon us and people scrambling to revamp their company identities and marketability the phones are still ringing healthily, so I’m not afraid of leaving Barbara with nothing to do. The Scottish psychiatrist, RD. Laing wrote that we “live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing.” In my case, winter brought the holidays, the new year, and it renewed my connection to Raphael Webscapes after a three year hiatus. Moreover it does seem as if my time here appeared and then disappeared quickly as a snowflake on a car window. But I’ll be back, Barbara said she might let me paint the office.

Thursday, April 20, 2006

Recently Launched

RW NEWS
We are pleased to announce the launch of the following websites designed and developed by Raphael Webscapes:

- Tomasello Glass (new website)
- Homes On Parade (redesign)
- Olive Mead Design Photoraphy (new website)
- The Art of Steve Kuzma (redesign)
- ShopHaddonfieldNJ.com (redesign)

Introducing: HTML Email Marketing

THE RW APPROACH
We are pleased to announce the addition of HTML Email Marketing to our list of services. It's now easier than ever for our clients to reach their customers through the use of quick, effective, and well-designed email marketing campaigns. If you are interested in using this service for your own company, check out our Website and send us an email.

Forbes Magazine:
Nanny.org still "Best of the Web"!

CLIENT NEWS

Forbes Magazine has again announced the website of the International Nanny Association (nanny.org) as one of the "Best of the Web" under the category of "Household Help". This is the 6th consequetive year of Recognition by Forbes since the site was redesigned by Raphael Webscapes, LLC in 2000.

More information:
http://www.forbes.com/bow/b2c/review.jhtml?id=2269